Outdoor Power Parts and Accessories Association

Privacy Policy

Effective Date: April 5, 2022

This Privacy Policy applies to this Site (the “Site”), which is owned and operated by Outdoor Power Parts and Accessories Association (“OPPAA” or “our” or “we”), and forms part of the Terms of Use that govern your use of the Site.


This Privacy Policy tells you about our information gathering, use, disclosure, and security practices. This Privacy Policy also informs you of your rights and abilities to control and manage your Personal Information. By using our Site, you acknowledge that you have read this Privacy policy and agree to be bound by it.

If you do not agree to or are not legally able to agree to be bound by this Policy, do not access or use this Site.


(a) Information Collected:

(i) “Non-personal Information” is any information that does not identify you individually or does not permit a direct association with an individual. Non-personal Information may include information derived from Personal Information by de-personalizing it to remove unique identifiers and/or combine it with information about other users to form aggregated data.

(ii) “Personal Information” is your personally identifiable information, which includes, for example, your name, address, phone number, email address, member number, date of birth, photo(s), location, or other personally identifiable information that you choose to provide. To the extent we associate Non-personal Information with Personal Information, we treat the combination as Personal Information.

(b) Information Not Collected: This Site is not directed to children. We do not knowingly collect Personal Information from individuals under the age of 18 on our Site. If we discover that any registration is made by an individual under the age of 18, such registration will be deleted. If you are under the age of 18, do not use this Site or provide information on this Site. If you believe we have received information from or about an individual under the age of 18, please let us know.


(a) Information You Provide: In the course of visiting and using this Site, applying for or participating in membership, via social media, or other interactions with OPPAA, vendors, or third parties, you may voluntarily provide Personal Information to OPPAA or third parties who share information with OPPAA. For example, you may provide Personal Information when you create a member profile, establish a login account to use certain features of the Site, sign up to receive communications, submit an inquiry, report an issue, or otherwise use and interact with the Site. You may choose whether to disclose Personal Information. However, you may not be able to use certain functions of the Site without disclosing such Personal Information.

(b) Technologically Gathered: We may collect some information automatically as you navigate the Site. In particular, we employ Google Analytics and Facebook Pixels to collect user demographics, which helps inform us about our users’ ages, location, preferences, time spent on the Site, genders, and general interests and affinities. We may also collect and store on a non-secure server, your IP address, your operating system version, your browser version, the pages you visit within the Site, the length of time you spend on pages within the Site, the site from which you linked to ours, search terms you used in search engines which resulted in you linking to the Site, among other things. We may review this information and use it to view and create reports to assist us with analyzing our users’ preferences and patterns.

We, as well as third parties such as Facebook and Google, may use cookies, web beacons, and other storage technologies to recognize you or to collect or receive information from your use of the Site and elsewhere on the internet. We or third parties such as Facebook and Google may aggregate the information collected through storage technologies with your Personal Information or with other Non-personal information, and the information collected may be used to speed your use of the sites, to provide measurement services, or to provide targeted advertisements.

We may also collect information through “cookies” and other technology, such as clear GIF technology (also known as “web beacons”).


OPPAA may use your Personal Information to: administer your online account; administer the Site; to process and maintain your membership, to provide related goods and services; to promote and foster sense of community; to perform pursuant to any agreements entered into with you; to improve the Site and related services; develop new services; provide personal or customized services; communicate with you; notify you of products, services, events, promotional events or special offers, newsletters, announcements, or other information that may be of interest to you from OPPAA and/or our service providers, vendors, and partners; to allow you to share content with OPPAA; to carry out any legal or contractual obligations; provide Internet security; meet legal requirements; and enforce the rights of OPPAA or others.

For users in the European Union, OPPAA is the controller of your personal information and we only use, process, or share your Personal Information upon the lawful bases of: contract (such as entering into a membership agreement and collecting related payments), legitimate interests of OPPAA or third parties (such as providing and improving services and sending marketing and promotional materials), consent, or legal obligation (such as when required to respond to or take legal action in regard to the interests and protection of OPPAA, affiliates, or other members).


(a) To Affiliates or Third Parties: OPPAA may share your Personal Information with affiliates, service providers, business partners, licensed vendors, and other third parties who may perform functions on behalf of OPPAA, such as processing payments, managing accounts, providing promotional materials, fulfilling orders, sending emails, creating or coordinating events, managing data or security, maintenance on our Site or other databases, and providing customer service, among other reasons.

(b) With Other Members of OPPAA: OPPAA may share with or make your Personal Information available to other members in connection with certain features of the Site. You have the ability to modify your privacy settings in regard to your Personal Information being available to other members.

(c) Restrictions: OPPAA will not sell your Personal Information. Other than for the specific purposes set forth in this Privacy Policy, we will not disclose your Personal Information unless we obtain your prior consent or are legally compelled to do so. If you have any questions about how your Personal Information is used, please contact us.

(d) Outside EEA: OPPAA is based in the United States. By sharing your Personal Information with OPPAA, you are transmitting your Personal Information outside the European Economic Area. When OPPAA shares your Personal Information with the persons described above, those persons may also be located outside of the European Economic Area.


(a) Security: OPPAA takes steps to protect your Personal Information. Access to your Personal Information is restricted in the following ways: Access to our database(s) are protected by passwords. Our servers are kept in a secure environment and are protected by a firewall. We contract with a third party professional IT vendor to oversee and ensure security protocols. If you have any questions or would like additional information about our security measures, please contact us. Any unauthorized use of the Site may result in criminal and/or civil prosecution.

(b) Do Not Track: We take no action in response to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

(c) Steps You Can Take: You are responsible for maintaining the confidentiality of your username and password associated with use and access to certain features of this Site. You are prohibited from sharing your username or password with others.

(d) Disclaimer: While OPPAA endeavors to safeguard your Personal Information, we cannot guarantee absolute security. You acknowledge and agree that we shall not be liable for any security breach that results from causes or events that are beyond our control, such as acts of God, hacking, terrorism, power outages, defects in third party security products and services, your own acts or omissions, and other similar events. Please be aware that no security measures are perfect or impenetrable, so security is not guaranteed. OPPAA also cannot control the actions of other users of the Site.


(a) Rights Generally: You have certain rights with respect to your Personal Information. As described below, you may access your Personal Information, object to processing of your Personal Information, rectify, erase, and/or export your Personal Information. To the extent we process your Personal Information based on your consent, you have the right to withdraw that consent at any time by contacting us. If you object to our processing of your information based on legitimate interests of OPPAA or third parties as identified above, you may lodge an objection or complain by contacting us.

(b) Access to Information: You can access your Personal Information at any time through the OPPAA member only site. You have control over your member profile and privacy settings. You may also obtain a copy of your Personal Data, in electronic format and free of charge, by sending a written request to OPPAA.

(c) Modifying or Deleting Your Information: You may use the OPPAA Site or send a written request to OPPAA to rectify any inaccurate Personal Information, complete any incomplete records of Personal Information, restrict what Personal Information is available to other members in the Member Search tool, and/or to delete your Personal Information.

(d) Opting Out: When you create a member account or anytime afterwards, you have the choice to opt-out or unsubscribe from certain email correspondence that OPPAA, affiliates, vendors, and third parties may send you. These choices may be made by clicking on any “unsubscribe” features in the correspondence itself or by visiting the Site and modifying your user preferences as to privacy and communications.

(e) California Residents: California Civil Code Section 1798.83 permits users of the Site who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. OPPAA does not share personal information with third parties for direct marketing purposes unless specifically permitted herein. To opt out of having your personal information shared for direct marketing purposes, please send an email to [insert address] or write to us at the address listed in Paragraph 6.


OPPAA keeps your Personal Information for as long as needed or permitted in light of the purposes for which it was obtained.


OPPAA may modify this Privacy Policy from time to time in our sole discretion. If we make a material change to this Privacy policy, we will post such changes on the Site. We may also notify you of the changes via email. By continuing to use our Site, you are bound by any modifications to this Privacy Policy.


We will use reasonable efforts to respond promptly to reasonable requests or questions you may have regarding our use of your Personal Information. If you have any questions about this Privacy Policy, you may contact us a sshomers@opei.org or at 703-549-7600.


Executive Headquarters

1605 King Street

Alexandria, Virginia 22314

Attn: Suzanne Shomers